Our business model is based upon the Social Enterprise ethos. We work with people, communities, and businesses, with the aim of bringing success to all. Through our belief in making bad things good, and good things better we are keen to create a win-win scenario for all (businesses, communities, people, environment, etc.).

The Keystone Group of Freelance  team have over 25 years of combined skills and experience ranging from PR & communications, retail and property destination Sales & marketing, training & delivery; from pre-planning stage and consultation, through to stakeholder and community engagement, construction and development and onto launch, asset management, brand and reputation building.
We have extensive experience in multi-million dollar, multi-faceted projects, as well as for S.M.E. business, reaching out to consumer audiences to encourage people to discover new destinations & lifestyle solutions and build loyalty with them. We use a variety of tools including local community based programmes, magazines, social media, digital and direct marketing newsletters, events and press.

We pride ourselves in conceptualising innovative ideas and delivering sustainable and consistent results for our clients and communities that we serve.

Meet The Team

Jennifer Nash
aka PRQueenJen

 Chief Handler / Collaborator  
 Jennifer's core experience is New Business Development. With an advanced Copy Editing & Content Writing, PR solutions repertoire. Jen has specialism in Concierge management, destination and place-making, retail, social activism and property management in Africa, America & England in:

Stakeholder & Community engagement at private and government /community level relations.
Paid, Earned, Shared and Owned (PESO) PR & Advertising skills in Events, Print & Social Media platforms
Extensive multi-national experience in strategic brand repositioning & HNWI perception management 
Global Property management, strategic partnerships & stakeholder management.
Managing high profile commercial & luxury residential Real Estate, Lifestyle events and projects.
Associate member of Institute of Residential Property Management (England & Wales) 
Associate member Urban Land Institute (USA & UK)
Public Relations Communications Association (PRCA) Member
North American ESL graduate (Las Positas CA)
Luxury Retail Diploma (Ashworth, GA)
Public Relations and Advertising BA Hons Candidate (Westminster)
Jennifer is a Wife and Mom first; who is passionate about Social Justice and is an aspiring Philanthropist with a volunteering resume from Flying Doctor Services, American Cancer Society, Oxfam, Shaw Trust, Thames Hospice and now is the founding patron of The HML Foundation. 


Tim Nash

The Creative Curator

Tim has over 20 years multi-faceted skilled experience in property, product & location placement which includes digital film editing. Tim is British born who is cross culturally enlightened from Chicago to Lusaka. His repertoire runs from being
 Hands-on experience overseeing design print and digital media publications.
Creative product development and innovations.
Curating & production of bespoke events and contractor management. 
Design lead architect, he enjoys building the backbone of Keystone's back-office systems support.
Plus over 10 years facilities and property site management, buildings maintenance and restoration expertise.
Tim has lived in the USA and Zambia. He is passionate about cartoon illustrations and writing children's books, enjoys gardening and dreams of retiring in Cornwall. Tim is a great husband, dad and the world's extra special cartoonist

Perry Siame

The Marketing Guru
Perry has over 10 years core experience in Marketing & Business strategy in b2c Financial & Retail industries; highly experienced in corporate PR with extensive list of contacts both in the private and public sector. Lived in Germany once and now taking Africa by storm. Perry is skilled among other things in the following;

Skilled in Negotiations and Financial Analysis with senior management experience in fortune 500 national, regional and multi-national institutions including:
Stanbic Bank (Z) Ltd - Current head of Marketing and Communications
Previous Group Head of Marketing Zambeef Products
Previous Country Head Marketing & Products Barclays Bank PLC
Perry is a University of Zambia (Post-graduate) and is well versed in Business planning & budgets 
Perry is a sports enthusiast, socialite, married and father of two
When not busy curating the marketing landscape in Zambia - Perry  is a great, husband, dad and very extended family focused

Laura McCarthy

The Fashion / Yoga Communicator
Laura is our New York based Retail fashion advertising and marketing specialist consultant. She is a globe trotter with experience in London, Shanghai and New York markets.

·         Has a Bachelor of Science in Advertising and Marketing Communications from FIT New York -
·         Magana Cum Laude Associate Degree Fashion Merchandising Management.
·         Strong repertoire in sales, marketing and managing retail showrooms and look-books.
·         Experience in editorial & commercial photo shoots, researching story ideas and writing editorials.
·         Laura is an avid learner of marketing processes which landed her the American Marketing Association Student Club secretarial tenure from 2012 - 2013
·         She is a savvy social media manager including press releases & brand image expertise & excellent customer service
·         Laura loves to teach Yoga when she is not giving back to society. She has volunteered in Cambodia, Vietnam and at the New York Fashion Week.


Sherrifa Tarimo

The Millenial Training Genie

Sherrifa is our East Africa based sales & training Director with a Diploma in Management and Administration from ESAMI in Tanzania and a Certificate in Business studies from AUSI University, Nairobi. Sherrifa is a multi-skilled millennial with a wealth of expertise in Management, Marketing, Accounting as well as Economics including:
A diverse and complex career progression and expertise in FMCG retail
Supervision & training of large Sales force teams
Organisation and management of career development training programmes with specific experience in the SDT Career Resource centre within the United Nations (ICTR)
Running sales operation and frameworks in multi-regional Media and office supplies firms.
Sherrifa is a go-getter who always strives to excel at what she does which has landed her recognition awards from a tender age in the USA, Zambia and Tanzania. Multi-tasking is her trade mark as she juggles life between being a mom to 3 gorgeous children, a loving wife to her career.
Sherrifa is an agile Business Manager and aspiring entrepreneur & compassionate human being; giving of her resources to underprivileged single mothers and children in her community. When she is not being everything to everyone, she enjoys writing  Essays and Reading Short Novels/ Stories, traveling or simply being a social butterfly.